Ghadi Detergent brand is one of the fastest growing brands in the FMCG market. The RSPL Limited Group, in spite of competition, is making great strides in the Indian Detergent Industry and is currently ranked as largest brand in its category with more than 16% market share and is striving to better its position by constant endeavor. A family business which started around 1970 for manufacturing and marketing of oil soap with a turnover of a couple of Lacs turned into a corporate in the year 1988 by entering in manufacture of Detergents.
With the passage of time, by adopting latest technology and using premium quality raw materials, it developed a product under the brand name ‘Ghadi’ to the liking of the masses. The Company then diversified into the dish wash bar segment and launched “XPERT”. Further to the success, the company entered into toilet soap segment and launched toilet soap under the brand name “VENUS”, which is available in various variants.
RSPL Limited has achieved a turnover of more than Rupees 1940 Crores during 2009-10 from a mere turnover of Rupees 1.39 Crores in the year 1988-89 with an average growth rate of 15 to 20%.